A Dunedin-based game development company is reporting a sixfold increase in one avenue of its business.

Runaway director Tim Nixon says during the relaunch of a game called Splash, the number of daily active users rose by 600%.

Revenue from the cellphone game is up accordingly.

It follows Runaway's move to control its own publishing and marketing.

The company is a division of local television production firm NHNZ.

It was set up in 2009 and has since doubled its staff, with most working from Dunedin.