The owners of local McDonald's restaurants are moving away from tradition with a multi-million dollar investment.

Justin and Eterei Stonelake are taking on 30 new staff at their South Dunedin location.

That's where they're offering customised burgers through a new digital kiosk.

In total the couple are employing more than 200 staff across their three Dunedin restaurants.

They've spent almost $5m over the last few years developing the franchises.