Local businesses are being challenged to issue at least one positive press release per year, under a new council-led programme.

The positive press challenge was recently launched by the Dunedin City Council's Grow Dunedin Partnership.

It's aimed at supporting the city's growth, generating business and attracting more people to live and work locally.

Enterprise Dunedin is helping by supplying businesses with a list of contacts and protocols for media content.

It will also be publishing positive press about Dunedin businesses on its website.