Enterprise Dunedin is set to spend an additional $300,000 a year to entice more people to move South.

The allocation is on top of the existing international tourism budget, and includes $100,000 for domestic marketing.

The additional $200,000 is earmarked for promotion of the city to Australians.

Staff will work with industry partners on the two year marketing plan, outlining the key goals and objectives for the funding.

This latest push to attract more people to Dunedin follows on from a print supplement targeting Aucklanders earlier this year.